Search Engine Optimisation and Social Media
Great content is not enough, it needs to sit within a strategy that is focused on promotion and distribution in order for it to stand a chance of ever being picked up. The purpose of content is to encourage your audience to move through the awareness, evaluation and conversion stages […]
Outreach in content marketing is essentially the process of building real relationships, offering value to one another through forms of content and authoritative material that will go on to benefit both parties. Relationships take time to develop, as does mastering the art of producing high, quality content. The two go […]
Facebook offers different options for you to target your audience in the form of Facebook Pages and Groups. So which one is right for your business or organisation? And with the recent addition of Groups to Pages does this provide you with the ultimate package? Pages vs Groups Before the […]
A problem many marketers find themselves with is little or no budget allocation. Still, with such a challenging backdrop, demand for results never seems to relax and as such marketers and content producers have to be creative in their thinking in order to produce various materials that help their target […]