Search Engine Optimisation and Social Media
Facebook offers different options for you to target your audience in the form of Facebook Pages and Groups. So which one is right for your business or organisation? And with the recent addition of Groups to Pages does this provide you with the ultimate package? Pages vs Groups Before the recent launch of Groups to […]
Facebook Compliments Pages In the autumn of 2012, a social media trend was to take the American college campuses by storm. This cyber fad came in the form of Facebook Compliments Pages. The origins of the Facebook Compliments Pages trend have been traced back to four students at Queens University in Kingston, Canada. The quadruplet […]
Business Pages Appear in Facebook Local Mobile Search Results In December 2012 Facebook revolutionised its local search feature. The platform altered the “Nearby” tab, as part of the renovation, local businesses now feature. This increases the liklihood that local businesses will be discovered from their Facebook page. It also provides a compelling reason for local […]
What is the Facebook pixel? The Facebook pixel as described by Facebook “is a piece of JavaScript code for your website that enables you to measure, optimise and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook […]
Facebook has long been the cornerstone of many businesses social media marketing strategy. Whilst many page managers are able to competently navigate and make use of their Facebook Page features, there may be a number of the platform’s features which they are not taking full advantage of. To allow small businesses to take full advantage of […]
Glossary Of Facebook Ads Facebook advertising is an extremely powerful tool, it can also be complicated. Due to the numerous terms and features which are included it can be difficult to learn how to take full advantage of the Facebook ads service. Due to this a glossary of terms and features has been provided beneath, […]
Twitter recently unveiled a new appearance and interface for their profile pages. The new pages, which were released during April 2014, have a similar appearance to those found on Facebook in a number of ways. With the launch of the new profile pages many users were excited to see all of the new features which […]
Facebook Changes It’s User Interface In March 2014 Facebook announced their intention to unroll a major redesign to their social media platform’s homepage and Newsfeed. The platform released a “revised” version of their Newsfeed in 2013, which according to an article written during March 2014 by MarketingLand was well received. So well received that the […]
Facebook Donate Button On December 16th 2013, Facebook released the “Donate Now” button. The Facebook Donate Button aims to make it far easier for non-profit organisations and charities to receive donations through the social media platform. Despite the Facebook Donate Button’s overtly charitable objectives, sceptics are worried about the covert undertones. The scepticism stems from […]
Facebook Plans In 2014 Facebook celebrates its tenth birthday so in this article we explore possible Facebook Plans. During its first decade of operation, Facebook has gained over one billion users globally, hosted a presidential town hall, and was the central topic of a film, in addition to connecting users to one another across the […]