Search Engine Optimisation and Social Media
It seems that nowadays an overwhelming number of businesses launch their social media marketing programs out of a misplaced obligation, after which they spend time struggling to implement a model that will work and can also be easily managed. The majority of these programs are launched with no specific goals […]
As a long-term believer in the power of social media, I find it fascinating to learn how it enables people in different walks of life, professions and industries to achieve their dreams and aspirations that otherwise wouldn’t be possible. During my time on the various social media platforms, I have […]
How Creative Industries Can Maximise Their Audience sing Social Media Socrates was not a fan of the written word but look at what books have offered the world. Could you ever imagine a world without Shakespeare, Edgar Allen Poe, Robert Frost’s “Stopping by Woods on a Snowy Evening”? Or perhaps […]
Making your YouTube channel appealing to visitors is essential. However, page view and click statistics do not completely indicate whether your video marketing campaign is succeeding in its goals. Despite this, they do show how many people are viewing and interacting with your message. The role of a film editor […]
The countries of Latin America continent share a common cultural and linguistic history. However each of these countries have their own, very different pre-colonial cultures and traditions, the combination of these two factors has had a distinct effect in shaping them into the countries they are today. So what social […]
Which Social Media Platforms Work Best When Used Together? When utilising social media as part of a brands online marketing strategy, it is incredibly important to understand each particular platform. This is because different platforms have slightly different audiences, have different preferred types of content and make use of different […]
Vine The video sharing app has slowly but surely gained ground in the social media world. When Instagram launched its video sharing option, it looked like the days of Vine were numbered. However the platform’s six second videos kept bringing users back to the app. A number of brands, such […]
Nike Social Media Campaigns Nike is an excellent example of a company who has successfully increased their brand exposure through a number of highly effective social media campaigns. Collected beneath are a number of these Nike social media examples, some of which tie into the brand’s huge #makeitcount initiative and […]
As social media platforms, Twitter and Facebook differ in the way in which they present information to their users. Whilst there is a degree of crossover, in that a number of users utilise both of the platforms simultaneously, the two platforms fulfil two very different marketing needs. Facebook provides a […]
YouTube Facts YouTube is the largest video hosting website on the internet, each minute a total of 100 hours of video are added to the site. Which equates to 250 days’ worth of video each hour and a staggering 16.4 years of video each and every day. Ultimately this means […]