Search Engine Optimisation and Social Media
We all use banknotes and we know that each note features a famous person on the back. But have you given any thought to how and why that person gets to appear on a banknote? From William Shakespeare in 1970 to JMW Turner in 2016 Famous people first started appearing on our banknotes in 1970 […]
Artificial Intelligence (AI) is one of the hottest topics around, and most of the buzz can be traced back to the emergence of one specific entity: a humanoid robot named Sophia. Sophia was the first publicly shown model of a highly realistic functioning android with advanced AI features including speech recognition, semantic lexicographical parsing, adaptive […]
Great content is not enough, it needs to sit within a strategy that is focused on promotion and distribution in order for it to stand a chance of ever being picked up. The purpose of content is to encourage your audience to move through the awareness, evaluation and conversion stages of your sales funnel. Great […]
Outreach in content marketing is essentially the process of building real relationships, offering value to one another through forms of content and authoritative material that will go on to benefit both parties. Relationships take time to develop, as does mastering the art of producing high, quality content. The two go hand in hand though – […]
Facebook offers different options for you to target your audience in the form of Facebook Pages and Groups. So which one is right for your business or organisation? And with the recent addition of Groups to Pages does this provide you with the ultimate package? Pages vs Groups Before the recent launch of Groups to […]
A problem many marketers find themselves with is little or no budget allocation. Still, with such a challenging backdrop, demand for results never seems to relax and as such marketers and content producers have to be creative in their thinking in order to produce various materials that help their target audience ultimately make a purchasing […]
Most of the millennial generation will have no idea what the # on their keyboards was actually used for before it become the king of connecting trends. On the 23rd of August 2007, Chris Messina – then a product designer at Google – sent out a tweet that would have a massive impact of use […]
Drive Brand Awareness Through Social Media Whereas as little as five years ago business owners would often diminish the credibility of social media as a channel worth marketing to, today’s world paints a very different picture. In the UK alone we are looking at over 32 million accounts on Facebook, 14 million on Instagram and […]
During it’s first Facebook Communities Summit, Facebook announced that it was rolling out a number of tools and features for its communities. Updates included in this announcement were group insights, membership request filtering, removed member cleanup, scheduled posts and group-to-group linking. So, lets dive into these new features and see what it means for the […]
Choose your channel and purpose To be able to choose which of the major social media platforms you should be investing your time and resources on, first learn the needs of your target audience. You do this by creating buyer personas which answers questions like what the percentage of time your audience uses Facebook for […]