Search Engine Optimisation and Social Media
Dealing with Social Media Criticism There is nothing new in people criticising brands publically. For some companies it can be a baptism of fire, heralding the company’s graduation into the public sphere. What is perhaps new is that the internet and social media provide a public and global platform from which people can criticise brands. […]
Google Glass When Google publically unveiled its plans for Google Glass, the technological world was instantly split into two camps. One camp was for the new technology, citing the technology as a step towards a sci-fi future. The other camp was adamantly opposed to the revelation, fearing that Google would merely use the new activity […]
Facebook Self Censorship The majority of active users of social media, who regularly post content, will be familiar with the sensation of going to post a status or submit content. Going to press post or submit, then questioning the content, editing it, and in some cases deleting the status deciding against publicising it. Introducing Facebook […]
Social Media Trends 2013 There’s no doubt about it, social networking is the dominant online trend of the past few years. And more recently, its phenomenal growth has swept through the mobile world, too. Statistics show that almost 61% of people who use smartphones like iPhones, Blackberries or HTCs, use them to access social media platform sites […]
Follow Us: Five Most Influential Tweeters Twitter as a social media platform is unique, in that it allows users to express themselves in only 140 characters at a time. Support for the platform has grown in leaps and bounds, with politicians and celebrities joining the site. They have found the platform useful as it allows […]
In 2012 the viral video came into its own, it seemed that each day there was a new “must watch” video to see. Many of these videos, which were hilarious in the morning, were old hat by the close of the day. This knowledge merely testifies to the strength and unique nature of the few […]
LinkedIn or Google Plus With the vast range of social media platforms to choose from, many users are left wondering where they should invest their time. As the network of social media platforms is constantly changing and the popularity of platforms fluctuate, users need to adapt their strategy accordingly. In this article we look at […]
Social Media Marketing Myths Exposed Over the short history of social media a number of myths have cropped up. As with myths in other areas of life, these social media marketing myths have in some circles have gained the validity of facts. There are a number of reasons to explain the creation of these myths. […]
Business Pages Appear in Facebook Local Mobile Search Results In December 2012 Facebook revolutionised its local search feature. The platform altered the “Nearby” tab, as part of the renovation, local businesses now feature. This increases the liklihood that local businesses will be discovered from their Facebook page. It also provides a compelling reason for local […]
Facebook Friend Advertising Do you want to promote your own posts? But at the same time conscious of appearing egotistical? Facebook have offers users the ability to pay to promote their own posts since October 2011. All users have to do is pay seven dollars and Facebook staff do the rest. Welcome to the world […]