Search Engine Optimisation and Social Media
Is your LinkedIn business account neglected? Do you only check it once every so often when a connection request lands in your email inbox? Whilst it may be convenient to merge all of your businesses social media accounts into a super contacts list, it is important to remember the purpose of LinkedIn. LinkedIn differs greatly […]
Many publishers are looking for the next silver bullet for creating and attracting a readership for their online content. In many ways this is still a work in process, however social media provides the best avenue for these publishers to locate their target audience. The rise of social media, in terms of the mass popularity […]
Simply put there is no silver bullet which will ensure success for your small business on social media. However, this should not unnerve you; a number of recent studies have shown an increase in the number of small businesses who are profiting as a result of their social media marketing efforts. Small businesses may come […]
Twitter is a hugely popular social media platform, the vast number of tweets sent each and every day and the huge volume of daily searches made are a testimony to this fact. Making plain text queries through the site is an excellent means of gaining insight and information into what people are talking about on the platform and […]
LinkedIn has gained an impressive reputation in the world of business and commerce but how can you use it best in order to gain more business? LinkedIn can be a formidable professional networking tool if it is used carefully and given that everyone is able to access a free LinkedIn account, why miss out on the […]
I often wonder how much time in a day is spent by people in the world checking through their emails, and then I think how much of that time is actually spent sifting through your inbox to find the “real” mail you need to focus on. Junk emails, unsolicited mail, unwanted bulk messaging, whatever you […]
It seems that nowadays an overwhelming number of businesses launch their social media marketing programs out of a misplaced obligation, after which they spend time struggling to implement a model that will work and can also be easily managed. The majority of these programs are launched with no specific goals or targets in mind, and […]
On its initial release, Google+ was met with mixed views and opinions in the social media sphere. Many who were quick to sign up in the platforms opening phase dismissed it as limited, and questioned its viability as a tool for social commerce and marketing. Demographics for Google+ are hard to come by but there is […]
There are some who believe the world of traditional art is a dying one; being replaced by the digital canvas, which offers so much potential with animation and interactivity. Yet, as one innovative project demonstrates, the fate of traditional paintings is not necessarily sealed. This project, created by Ukrainian artist Nastya Żerebecki and titled Emoji-nation, […]
As a long-term believer in the power of social media, I find it fascinating to learn how it enables people in different walks of life, professions and industries to achieve their dreams and aspirations that otherwise wouldn’t be possible. During my time on the various social media platforms, I have connected with an amazing array […]