Search Engine Optimisation and Social Media
Vincent Van Gogh Google Doodle Back in 2005, the Google doodle team celebrated with a Vincent Van Gogh Google Doodle on what would have been the 152nd birthday of the talented artist. The Vincent Van Gogh Google Doodle appeared on the search engine’s homepage on March 29th. The minimalist Google logo was incorporated into the […]
Nike Social Media Campaigns Nike is an excellent example of a company who has successfully increased their brand exposure through a number of highly effective social media campaigns. Collected beneath are a number of these Nike social media examples, some of which tie into the brand’s huge #makeitcount initiative and their Nike+ network. However other […]
Currently the top business pages on Google Plus are dominated by an array of entities ranging from sports teams and charities to universities and news outlets. However, despite this, a number of business to business (B2B) technology companies have begun to embrace the social power provided by Google Plus. The key to success for any […]
Twitter recently unveiled a new appearance and interface for their profile pages. The new pages, which were released during April 2014, have a similar appearance to those found on Facebook in a number of ways. With the launch of the new profile pages many users were excited to see all of the new features which […]
As social media platforms, Twitter and Facebook differ in the way in which they present information to their users. Whilst there is a degree of crossover, in that a number of users utilise both of the platforms simultaneously, the two platforms fulfil two very different marketing needs. Facebook provides a superior ability to build deeper […]
Charles Dickens Google Doodle Google celebrated what would have been the 200th birthday of the author of such iconic works as “Oliver Twist”, “A Christmas Carol” and “Great Expectations”, with a Charles Dickens Google Doodle. The Charles Dickens Google Doodle was created by the talented doodler, Mike Dutton. The Charles Dickens Google Doodle, which appeared globally, […]
Facebook Changes It’s User Interface In March 2014 Facebook announced their intention to unroll a major redesign to their social media platform’s homepage and Newsfeed. The platform released a “revised” version of their Newsfeed in 2013, which according to an article written during March 2014 by MarketingLand was well received. So well received that the […]
Successful Facebook Posts When it comes to Facebook posts it is not a matter of quantity, in some cases quantity, whether it is too much or too little can actually be negative. Successful Facebook posts can be quantified in two ways, is the post being interacted with and are users actually seeing the post? In […]
I Have A Dream Google Doodle On August 28th 2013, the Google Doodlers celebrated the speech which was delivered on the same day fifty years earlier in 1963 with an I Have A Dream Google Doodle. The speech was delivered by Martin Luther King Jr. His iconic speech was delivered during the March on Washington […]
Facebook Insights Glossary Due to the scope of terms associated with Facebook Insights, it is easy to confuse these terms, both in terms of what they mean and the function they perform. Unfortunately, Facebook is not particularly forthcoming in providing a description of the Facebook Insights terms. Due to this the following glossary has been […]