Search Engine Optimisation and Social Media
Dealing with Social Media Criticism There is nothing new in people criticising brands publically. For some companies it can be a baptism of fire, heralding the company’s graduation into the public sphere. What is perhaps new is that the internet and social media provide a public and global platform from which people can criticise brands. […]
As a social media platform, Google Plus is still popular. This is largely because it is an excellent way to meet new people, connect with prospective customers and also to deepen relationships with existing customers. Whilst this can be achieved on other social media platforms, Google Plus provides a forum where this can be achieved on […]
The countries of Latin America continent share a common cultural and linguistic history. However each of these countries have their own, very different pre-colonial cultures and traditions, the combination of these two factors has had a distinct effect in shaping them into the countries they are today. So what social media networks are popular in […]
Small Business Owners and Google Plus It is a widely known fact that providing and creating a solid social media presence is essential to ensure success for a brand or company’s online marketing campaign. In the case of small and local businesses this is doubly true. This is because these companies are reliant on […]
Vine The video sharing app has slowly but surely gained ground in the social media world. When Instagram launched its video sharing option, it looked like the days of Vine were numbered. However the platform’s six second videos kept bringing users back to the app. A number of brands, such as Dunkin Donuts, harnessed the […]
Nestle Social Media The environmental group Greenpeace launched a social media campaign directly against Nestle’s product KitKat on March 17th 2010. Greenpeace released a YouTube video which parodied the brands “Have a break, have a KitKat” strapline. In the video, Greenpeace highlighted the unsustainable destruction of forests which occurred in order to produce palm oil. […]
Twitter Business Rules A seemingly continuous theme of Twitter is that individuals are often unaware of the potential implications and consequences of their comments, actions and behaviour on the social media platform. The problem is exacerbated when those acting on behalf of a brand, or who have a company name in their profile name, reveal […]
Twitter Plans When Twitter began seven years ago it was a collection of ragtag hackers fighting for the basis on which the site would operate, whilst trying to stop the site from crashing. From these humble beginnings Twitter has come an incredibly long way. The company is well on track to collect over half a […]
Social Media Facts 2013 In the beginning many were dismissive of social media, seeing it as the online playground of teenagers. This trend was marked by the overwhelming number of teenagers who made up the virtual population of MySpace. Facebook changed everything. With Facebook the demographic shifted quickly from teenagers to college students. Twitter appeared […]
If you’ve ever been tired of accessing the same old web pages you always do and if you’ve ever felt frustrated when refreshing your Facebook page every two minutes and finding no new updates, then you could benefit from becoming acquainted with StumbleUpon. The site is a social bookmarking discovery engine, which recommends web pages […]