Social Media Fiascos Due to the excellent abilities to interact on a personal level, social media has been adopted by many businesses and companies throughout the world. However these campaigns can occasionally backfire. When this occurs the backlash for these companies is both painful and public. Collected beneath are a […]
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Facebook News Feed Tips In order to optimise News Feed performance on Facebook, it is important to understand what reach is and how a Page’s reach is measured. Reach is defined by Facebook as the number of unique users who view a Page’s updates and content. In order to view […]
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Google Plus Hangouts Feature The Google Plus Hangouts feature is quite possibly the platforms most useful yet underrated feature. The Google Plus Hangouts Feature is ideally suited for personal socialising and professional work. This is due to the feature’s ease of use of the feature and its versatility. What’s more, […]
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Old Spice Social Media In 2010, Old Spice launched one of the most memorable and subsequently successful social media based creative marketing campaigns the internet had ever seen. The endurance and longevity of the Old Spice campaign can be attributed to the fact the brand reiterated their message through a […]
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Twitter Plans When Twitter began seven years ago it was a collection of ragtag hackers fighting for the basis on which the site would operate, whilst trying to stop the site from crashing. From these humble beginnings Twitter has come an incredibly long way. The company is well on track […]
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Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set […]
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Oreo Social Media The Oreo marketing team is forever working industriously to create a hype for their black and white cookies. Social media is their chosen vehicle for these efforts. The techniques deployed by the Oreo social media marketing team whilst highly innovative and effective, are not in of themselves […]
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Vine Marketing Twitter began utilising the Vine app in January 2013, and was available for iPhones from the start. However, the social media platform only launched an Android compatible app during August 2013. Numerous individuals have been taking advantage of the novel six second video sharing format provided by Vine […]
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Simple Twitter Business Tips: 7 Tips Simply put, if you are not using Twitter as part of your online marketing, you are missing out. The social media platform provides massive promotional potential, 140 characters at a time. Unfortunately, the platform is often misunderstood. At times it can frustrate and even […]
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The overwhelming majority of brands who make use of social media wish to extend their following. Whether this be through Facebook “likes” or Twitter followers, companies are increasingly looking to improve their cyber reach through social media. This is because social media platforms provide brands with an excellent forum whereby […]
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