Search Engine Optimisation and Social Media
How Cadbury’s Chocolate Thumb Boosted The Company’s Facebook Following Increasingly social media is becoming an integral part of business’s online marketing campaigns. When it comes to developing future social media campaigns it never hurts to look at previous ones as case studies, to identify new strategies which can be adopted […]
Pinterest Success Pinterest is one of the fastest growing social media platforms currently in existence. Due to this it is also one of the most useful social marketing tools for small or local businesses. A Comscore survey recently revealed that when compared with other social media sites, Pinterest users spend […]
Twitter Business Tips Twitter is currently one of the most used social media platforms globally. Due to this, a number of businesses have set up accounts on the social media network as a marketing tool. Utilising the platform and our Twitter Business Tips will provide businesses with an excellent means […]
How To Improve Your LinkedIn Marketing Over its years of operation, LinkedIn has earned a reputation as a social media platform which is suited purely for networking or recruitment for business professionals. However this is changing. Over recent months, the platform has implemented a number of changes. These changes include […]
Facebook Hashtags Facebook announced its intention to introduce Twitter like hashtags in June 2013. However it was not immediately clear what advantage these would have for marketers who make use of the social media platform. The announcement was accompanied by little in the way of information, except that in the […]
Red Bull Stratos Insights On October 14th 2012, Red Bull embarked on the boldest social media campaign the world has ever seen. The only irony was that the campaign had nothing to do with Red Bull products. The Red Bull Stratos campaign was an exploration mission to the edge of […]
Twitter Hashtag The hashtag provides companies with a fantastic avenue to breach the void between online and offline marketing. However a basic understanding of what a hashtag is, and how to utilise them effectively is required. In Twitter’s opinion, a hashtag is used to mark specific keywords or topics in […]
Twitter Archive In December 2012 Twitter announced that it was providing all its users the ability to download a complete archive of all their tweets. This feature is a valuable asset to users who utilise the social media platform for marketing. The information will also prove a useful tool for […]
Facebook For Local Business The active membership of Facebook was recorded at over 800 million active monthly users and an astounding 30 million daily active users in January 2013. With such an endless potential audience and market, simply setting up a business page isn’t enough. However using Facebook as a […]
Google Plus Circles Tips Organising your Circles on Google Plus can become the most confusing aspect of using the social media platform but one of the best Google Plus Circles Tips we could give you. However, successfully organising your Circles can be one of the most rewarding aspects of the […]