Search Engine Optimisation and Social Media
Top Ten Pinterest Tools Pinterest as a social media platform has a fair share of critics within the business realm. Individuals who either think the platform is primarily for girls or who are unable to see its potential for businesses. Despite this dismissal and cynicism, Pinterest is an excellent business […]
Ben and Jerrys Fair Tweet Campaign In 2011 Ben and Jerry’s launched their “Fair Tweets” campaign. The campaign was highly successful and made use of two marketing techniques. It made use of cause campaign through the campaigns associated with Fair Trade. The Ben and Jerrys Fair Tweet Campaign also made use […]
Tesco Mobile’s Twitter Campaign Is #NoJoke Up until 2009 Twitter was a relatively little known social media platform, its novel concept of fast paced interactions, which were limited to just 140 characters and placing hashtags in front of words, quickly gained the platform popularity. From its humble beginnings, it was […]
Mark Zuckerberg and Facebook Facebook started life in a Harvard dorm room in 2004, when psychology student Mark Zuckerberg launched a network then called “the Facebook”. It was an instant hit with the student population. Within a month half of the undergraduates of the Ivy League university had an account. […]
Twitter Tips Twitter can be an excellent addition to the social media marketing actions of any company. The main benefits provided by Twitter are the ability to quickly and easily share content and information with others about themselves or their business. On Twitter, this can be done without the time […]
Twitter Ads Campaigns Over time, Twitter Ads Campaigns have improved and developed into an excellent marketing tool. Initially the format was lacking depth unlike the PPC advertising programmes of Google and Facebook. Despite this, Twitter Ads have matured into an extremely useful marketing tool. There are some tricks and tips […]
Yahoo Logo Rebrand Under the new CEO management of Marissa Mayer, Yahoo has shed its archaic logo from the 90s. The search engine made the announcement on Wednesday 7th August 2013. This is the first change to the company logo since it was established over 18 years ago. It has […]
Adidas #TheReturn If you’re a fan of American basketball and spend a lot of time watching videos on YouTube, then it is highly likely you saw “the return of D. Rose”. Adidas #TheReturn was a series of online videos launched by the international sports brand Adidas. The series aimed to […]
Social Media Myths Exposed With the ever expanding reach of social media the myths which surround it grow too. However like all myths although they may have a theoretical or hypothetical validity, they are fallacious. So here are some of the social media myths exposed. Social Media Myths Exposed – […]
Social Media Marketing Myths Exposed Over the short history of social media a number of myths have cropped up. As with myths in other areas of life, these social media marketing myths have in some circles have gained the validity of facts. There are a number of reasons to explain […]